The Reader's Problem
Nonfiction / Fiction. Creating an active want in the reader through features, not explanation.
You have writing from a previous exercise that was never downloaded.
Think of an opening paragraph to a story, essay, or scene. What kind of problem will your target reader care about?
Capture: Engagement — the most fundamental engagement move; also Filter: the opening paragraph filters by what it makes the reader want.
- 1 Do not position the problem as a problem. No questions. No words like "mystery", or "secret".
- 2 Focus on the features of the situation to create a sense of something missing or not quite fitting.
- 3 One long paragraph.
What did you put on the page that made the reader want something? Can you name the move, or was it intuitive?
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